Some years ago something strange happened in Rovaniemi, Lapland, Finland: on a sunny winter’s day, a group of snowmen strolled to Santa Claus Village on the Arctic Circle, eight kilometres north of the city.
The lively and cheerful snowmen who love snow and ice had heard that this was the place where Santa Claus receives visitors all year round. As the snowmen also wanted to mingle and make friends with humans, they decided Santa Claus Village was a great place to establish Snowman World. Their purpose was to have lots of snowman-style fun while delivering their important message.
The snowmen are in great danger of melting. The climate is getting warmer and the snowmen are battling against global warming by finding new ways for all of us to stay cool! That’s the reason why the snowmen want to invite as many people as possible to Snowman World to enjoy fun activities with them in snow and ice.
Meet our snowman siblings: promising ice hockey prospect Flake is the wildest of the three, and you might get him to teach you how to shoot the puck like a champion. Rock star Frost can be found shredding his air guitar somewhere on the grounds - he believes he can make the Northern Lights appear by finding the right chords.
Aurora, sister to these two rowdy brothers, is a dreamer. She loves poems and artistic ice sculptures, but nothing gets her more excited than seeing the beautiful Northern Lights, Aurora Borealis, which she has been named after. You might also meet the Groundskeeper Snowman who takes care of our guests and watches over Snowman World.
However, you will not meet the siblings’ parents in Snowman World, as they work in a snowball factory in Kaamanen village storing snow all winter in case the climate warms too much.
In Snowman World, the snowman siblings are free to spend their winters at the Arctic Circle studying winter sports, ice and snow sculpting and aurora hunting. They’re more than happy to show you how to enjoy the arctic outdoors, and try new things like snowtubing and ice skating.
Take your winter experience to new heights – meet the snowmen and have fun with them in Snowman World!